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NEWS from CPSC

U.S. Consumer Product Safety Commission

Office of Information and Public Affairs

Washington, DC 20207

FOR IMMEDIATE RELEASE
May 13, 2004
Release # 04-134

Firm's Hotline: (800) 505-4726
CPSC Consumer Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908

CPSC, DK Publishing Announce Recall of Children's Board Books with Sound Maker

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission announces the following recall in voluntary cooperation with the firm below. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of product: Children's Board Books with Sound Maker

Units: About 214,000

Manufacturer: DK Publishing Inc., of New York, N.Y.

Hazard: The sound maker mounted inside a plastic covering on the last page of the books poses a choking hazard to young children if removed.

Incidents/Injuries: DK Publishing has received one report of a 22-month- old child detaching the sound maker of one of the books and putting it in his mouth. The child was not injured.

Description: The heavy cardboard books were sold under eight different titles that feature photos or illustrations of the title theme: Dinosaurs, Emergency! (with a fire truck on the cover), Kitty's Adventure, On The Road (with a yellow Volkswagon Beetle on the cover), Puppy's Busy Day, Tractors, Trains and Trucks. All the books have a raised sound button in the lower right corner, which features a sound relevant to the title. The "DK" logo is in the lower left corner of the books.

Sold at: Bookstores, gift stores, news stands, discount department stores and warehouse clubs nationwide, and directly to consumers by phone order from March 2001 through April 2004 for about $8.

Manufactured in: China

Remedy: Consumers should take these books away from young children immediately and contact DK Publishing to receive a replacement book of equal value or a refund.

Consumer Contact: Consumers should contact DK Publishing at (800) 505-4726 between 9 a.m. and 4:30 p.m. ET Monday through Thursday and between 9 a.m. and 12 p.m. ET on Friday, or send an email to recall@dk.com.

Media Contact: Catherine Melnicki, (212) 213-4800, Ext. 5063